Our qualitative capabilities extend beyond a collection of “sound bites”, into a rich cultural connection with the Hispanic consumer.
DLG will pair up objectives with the methodology that best addresses them, creating an effective research design that maximizes learnings as well as budgets.
Traditional Focus Groups
One-on-One IDI’s
Triads
Ethnographies
Maxi Groups
Mini Groups
In-Home interviews
Consumer Parties
Shop-Alongs
Creativity in research is expressed trough the effective use of probing techniques that scrutinize the underlying motivations, beliefs, attitudes, or feelings regarding the issue of concern.
Qualitative Research. Design and Techniques 
Our qualitative capabilities extend beyond a collection of “sound bites”, into a rich cultural connection with the Hispanic consumer.